Concept / Treatment
Track · Artist · Story · Visual Idea · Treatment
Music Video Production
Music Video Production Company.
Director-led music video production built around the artist and the track — from visual concept and art direction to performance, production and final cut.
01
Direction & Production
Music Video Direction & Production
A music video has to belong to the artist, not to a production formula. We develop the visual concept around the track, performance and the way the artist should be seen on screen.
Since 2002, OPTIMUM PRO has directed and produced narrative, performance-driven and large-scale staged music videos, combining concept development, production design, location work, action, VFX and post-production.
02
Visual Direction
Building a Visual World Around the Artist
Styling, lighting, choreography, action, locations and brand integration are developed together from the treatment onward, so each production has a clear visual direction.
03
Production Process
From Concept to Final Cut
Concept development, pre-production, directing and post-production stay connected from treatment to final master, with one team carrying the production through each stage.
Art Direction
Look · Styling · Sets · Light · Visual References
Pre-production
Casting · Locations · Choreography · Stunts · Planning
Directing / Shoot
Performance · Camera · Action · On-set Direction
Post-production
Editing · VFX · CGI · Color · Sound · Final Masters
05
Production Experience
Music Video Production at Scale
Our music video production experience includes large-scale staged shoots, choreography, high-profile talent, practical effects, location production and brand integration.
STAGED PRODUCTION
Large-Scale Staged Production
Large sets, choreography, stunt work, water, fire and practical effects are planned together in pre-production and coordinated on set.
TALENT & PERFORMANCE
Artists, Performance & Screen Presence
We direct performance, styling and camera around the artist while coordinating guest talent, choreography and screen action.
LOCATIONS & EFFECTS
Locations, Lighting & Stage Effects
We combine studio builds, real locations, lighting design, practical effects and transitions according to the treatment and production needs.
BRAND INTEGRATION
Brand Integration in Music Videos
Products and branded elements can be integrated into the treatment, set design and action from the start instead of being added after the concept is locked.
Start a Project
Have a track that needs its own visual world?
Send us the track, an early brief or an existing treatment. We can discuss the concept, production approach and the visual direction that fits the artist.
Start a Project